PET allows for more product transparency, letting customers see the rich color of the fresh juice. It is a highly-valued packaging material, is strong yet lightweight, non-reactive and shatterproof. It is recyclable. Best of all, it’s certified BPA free and classified as recycle 1. PET’s safety when it comes to storing beverages is recognized by health authorities around the world.
According to a recent survey from L.E.K. consulting, consumer demand for healthier and environmentally friendly packaging has driven 85% of Consumer Product Good companies to change their brand packaging.
The PET transition comes at the perfect time, allowing Natalie’s to elevate the quality of their products concurrent with the company’s expanding geographic reach and exponential sales growth.
“At Natalie’s, we continually seek innovative and sustainable ways to produce and package our clean, authentic juices,” said Marygrace Sexton, the founder and CEO of Natalie’s Orchid Island Juice Company. “This is our first bottle manufacturing change in over thirty years, and we’re happy we can maintain Natalie’s distinct bottle shape, while at the same time having our updated packaging reflect our core value of producing high quality juices.”
While the new bottles will be distinguished by their magenta cap color, across all juices, other packaging elements like UPC code, GTIN number, pack/sizes and TI/HI will remain the same.
“At Natalie’s, we only implement changes that benefit our customers,” said Natalie Sexton, VP of marketing. “Our switch to PET bottles continues our tradition of bringing excellence to our customers, be that in the form of fresh ingredients, great taste or versatile packaging.”