As humans, we experience the world through our senses. From our earliest childhood, life-long memories and enduring habits are formed through how we associate these formative experiences with feelings, tastes, colors and overall aesthetics. Milliken profoundly understands the power of color in triggering emotion and defining consumer behavior.
Capturing the mood of consumers through effective branding and personalization, as well as understanding how they interact with, and experience, color is an essential marketing exercise for brands and product designers.
The Milliken ColorDirection 2020 report has carefully curated a palette of six new colors aimed at distilling this highly sought-after differentiation potential in product design. The Connected Comfort selection sets out to understand and encapsulate the modern consumer's journey through color associations. These trending colors are:
- Terra Mundo: A color inspiring a journey home, to a place we understand. Galvanized by the raw materials of earth, the richness of a warm soothing sunset, the brightness of spices and the darkness of teas.
- FirstLove: A color of self-care infused with a sweet shade characterized by hints of pink — which we associate with our softer side. Before we learn to love another, we first need to love ourselves.
- Purple Dreaming: This color, long associated with royalty and riches, is one of imagination and the realization of our goals. It brings to the Connected Comfort Collection a distinctive strength that is unmistakably individual.
- Planet Green: We find truth in forest silence, standing in awe at nature’s effortless achievements. This color brings a deep satisfaction, and a sense of belonging to something bigger, fitting perfectly into place.
- Relaxing Blue: This color brings a quiet authority, fresh awareness, and readiness. It evokes a journey's end and a reward of recharging, signaling rest and calm. After the exertion of a busy day with work or family, comes the long exhale of a job well done.
- Green Dawn: Simply, a fresh start with the promise of a bright new day. This color sees only this moment, bursting with energy and possibilities, enthusiasm and positivity, embracing the opportunities of another beautiful day on earth.