Packaging Beer with Personality.
Consumers want packaging that is easy to hold, open, use and reseal but an increasingly important consideration for packaging is style. This is why P.E.T. Engineering’s R&D department, together with the Design Center, has decided to investigate new colors establishing a partnership with ColorMatrix, a leading global innovator of liquid color and additives for plastics.
Thanks to this collaboration the Brave & Bold 1 liter bottle for beer was born. All the packaging development started with seeking the right material and colors, because this choice may affect the quality of a bottle, its aesthetics and its mechanical performance. P.E.T. Engineering, after different trials, decided to go ahead with the Liquid Metallic Colors Series by ColorMatrix.