Brave & Bold: New colors for beer

| Bottle developments | P.E.T. Engineering | San Vendemiano (TV)

Consumers want packaging that is easy to hold, open, use and reseal but an increasingly important consideration for packaging is style. This is why P.E.T. Engineering’s R&D department, together with the Design Center, has decided to investigate new colors establishing a partnership with ColorMatrix, a leading global innovator of liquid color and additives for plastics.

Packaging Beer with Personality.

Consumers want packaging that is easy to hold, open, use and reseal but an increasingly important consideration for packaging is style. This is why P.E.T. Engineering’s R&D department, together with the Design Center, has decided to investigate new colors establishing a partnership with ColorMatrix, a leading global innovator of liquid color and additives for plastics.

Thanks to this collaboration the Brave & Bold 1 liter bottle for beer was born. All the packaging development started with seeking the right material and colors, because this choice may affect the quality of a bottle, its aesthetics and its mechanical performance. P.E.T. Engineering, after different trials, decided to go ahead with the Liquid Metallic Colors Series by ColorMatrix.





Back