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(from left to right) Flor Pe?a Herron, Burak Shabaz, Jenny Wassenaar, Rob Groen in 't Wout, Mariya Nedelcheva and Michael Sanders from Avery Dennison. (Photo: Avery Dennison, PR435)

Award

Avery Dennison wins Sustainability Award for recycled PET liner

Glendale,CA, United States

Avery Dennison won the Environmental and Sustainability Award for its recycled PET (rPET) liner at the 2019 Label Industry Global Awards ceremony held in Brussels, Belgium. This is the second consecutive year Avery Dennison has been recognized with this prestigious award for its advances in sustainable labeling products and services.

The Environmental and Sustainability Award, part of the Global Label Industry Awards program, is one of the label industry's highest accolades, presented during the Labelexpo Europe show in recognition of a specific sustainable label product or process introduced to the industry in 2018.

“Avery Dennison is honored to be recognized for this advance in sustainable label materials,” said Jeroen Diderich, vice president and general manager for Label and Graphic Materials EMEA. The liner, which uses 30% PET post-consumer waste (PCW), meets technical qualifications while maintaining quality and performance for label design, printing, and application. The post-consumer waste liner portfolio is the latest in a broad range of sustainable labeling solutions aimed at reducing waste, not only throughout the company’s operations, but across the entire label and packaging materials value chain.

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