With the ambitious target to stop plastic waste being released into the environment and investments provided especially for Asia and Africa the committing global companies want to tackle the root of the problem and are ready to take over a leading role.
While the two associations think that the measures taken in Europe for the reduction of plastic waste like the Single Use Plastics Directive are of rather limited effectiveness, Elipso and IK see much more potential in the initiative of the global alliance to control waste streams for the benefit of the environment. “The planned cooperation beyond the cross-value chain and the financial resources are methods that promise success. The value of plastics must go hand in hand with the value of plastic waste. This will be possible by developing the necessary infrastructure and intensive public education”, says IK-General Manager Dr. Jürgen Bruder about the cooperation in the new alliance.
“The European plastics packaging industry is fully prepared to contribute to innovations, resource protection and improvement of the circular economy. We appreciate the commitment of the Alliance and are ready to support it as a partner”, declares Emmanuel Guichard, General manager of ELIPSO, highlighting the importance of the Alliance. For example, among this global initiative, the improvement of waste management in India is a key answer to fight against marine litter and raise awareness, educate people on clean act.