(Photo credit: Paboco)


Paper Bottle

The Paper Bottle à la Paboco and Coca-Cola - A Prototype in Progress

Digital Interview by Prof. Dr.-Ing. Otto Appel with Stijn Franssen | Coca-Cola & Tim Silbermann | Paboco | Slangerup | Copenhagen

Market requirements drive technology.

This also applies to packaging and especially to bottle developments. Sustainability is paramount today.

At the beginning of the PET era, that wasn’t an issue; sustainability was not yet a quality criterion for the PET bottle.

Today, the first and foremost focus is sustainability when analyzing new developments. And today, in many cases, sustainability is the driving force behind new projects.