Healthy Living Trend

The healthy living trend and its influence on product and packaging choices

Rosemarie Downey, Head of Packaging Research at Euromonitor International, London, United Kingdom

In this contribution to comPETence magazine, we examine the global healthy living trend and how it is influencing global food and drink and packaging trends, with emphasis placed on soft drinks given this industry’s importance to the PET industry. According to Euromonitor International research, soft drinks applications accounted for 88% of global retail PET bottle sales in 2018.