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The Future of Bottle Design

Christian Colceriu, Industrial Designer

Will the future of bottle design really blow us away? In fact, there is no reason to change a design, unless a new technology is applied. Just like mobile phones. The old mobile phones with buttons did not receive a revolutionary design, until smartphones with touch screens were developed. The same phenomenon you can observe in the beverage industry, too. New bottle designs have often an artistic aspect. That is why they are short-lived trends and always a matter of taste. New and revolutionary bottle design can only be achieved by applying new digital and manufacturing technologies. The customer has to receive a great user experience of the product. We will look on different aspects of emerging technologies that have a lasting impact on bottle design.