PET bottles answer concerns over tap water supply and quality

Karine Dussimon, Senior Packaging Analyst at Euromonitor International, United Kingdom

Hygiene concerns about tap water are still a reality across many developing countries – and remain one of the biggest drivers for PET bottle growth globally today. Over half of PET’s sales volume increase over 2015-2019 is due to come from the still bottled water category. Even more significantly, the overwhelming majority of this additional PET volume in still water will be generated in developing countries. As dynamic economic growth encourages a rise in income levels and goes hand in hand with retail developments in a number of these countries, more and more people will be switching from tap to packaged water.