PETarena - Part of the newly created PACKAGING INNOVATION ZONE

at Beviale Moscow, 19 - 21 February 2019

Crocus Expo Moscow, Pavilion 3, Hall 12, E22

Beviale Moscow is the first and only trade fair in Eastern Europe gathering the entire Beverage Industry. Along the complete process chain of beverage production all sectors of the industry are covered: Beer, Dairy Products, Soft drinks & Juices, Mineral Water, Wine & Sparkling Wine, Liqueurs.


Business programme

During Beviale Moscow, a wide spread of seminars, presentations and educational events will be held. Major topics of the beverage industry are covered such as packaging, dairy, wine making and brewing. A special focus will be given to packaging market and technology oriented speeches, including PET products, labels & sleeves, purging compounds and sustainability. Listen to the speeches of PolyOne, APG Eastern Europe, Arconvert, Ultra System, WPO. Free entry!

Full accompanying business program of Beviale Moscow 2019 >>


Crocus Expo International Exhibition Center
Pavilion 3, Hall 12

Opening Times

19 February: 10:00 – 18:00
20 February: 10:00 – 18:00
21 February: 10:00 – 16:00

Hall plan >>

(05 February 2019)


PET and Packaging Presentations

Exhibition Forum Area
Pavilion 3, Hall 12, A131
Wednesday, 20 February 2019
15:30 - 17:40 pm

15:30 - 15:35 
Welcome, Prof. Dr.-Ing. Otto Appel, PETnology

15:35 - 15:55 
Helping PET into sustainability era
Alexander Goncharov, General Director
PolyOne/ColorMatrix Russia & CIS

16:00 - 16:20
New faces of the PET packaging
Mark Klabukov, APG Eastern Europe

16:25 - 16:45
The power of packaging: the label as a neuromarketing instrument
Micol Valle, Business Development Manager, Arconvert Spa

16:50 - 17:10
Saving the planet does not mean eradicating plastic (how to reduce waste production)
Viktor Kovacs, Sales Manager Russia and EEC, Ultra System

17:15 - 17:35
The future of sustainable packaging is about being smarter and more adaptive
Prof. Pierre Pienaar, President, World Packaging Organisation

17:40 Closing Remarks



Beviale Moscow and PETnology will present this newly created joint stand concept for BEVERAGE PACKAGING.


  • Central meeting point for all kind of packaging for all kind of beverages
  • Comfortable all-in service package for exhibitors
  • Joint stand concept
  • Individual areas including furniture and equipment: TOPIC ISLANDS
  • Common area to welcome visitors
  • Full day catering
  • Speaking slot in the Forum area
  • Comprehensive promotion package

At the PACKAGING INNOVATION ZONE, suppliers will bring their latest innovations in material, engineering, technologies and packaging to the attention of end-users, experts and decision makers in the beverage industry. In The PACKAGING INNOVATION ZONE visitors will find solutions to be applied today and tomorrow.

The PETarena - being part of the PACKAGING INNOVATION ZONE - remains one of the PETnology's tools to reach their motto and goal: “connecting comPETence”.


5,900 €

More information

Your contacts

Barbara Appel
E-Mail >>
Phone: +49 941 870 2374

Thimo Holst
E-Mail >>
Phone: +49 911 8606 8684