CCL Label supplies NÖM with innovative EcoFloat™ sleeves for their recycled PET milk bottles – supporting bottle-to-bottle recycling

PET is the most recycled plastic packaging material in Europe. Retrieving the PET flakes in good quality is key to re-using this versatile material in a loop, so one important factor is choosing the right decoration for the bottle for example a label or sleeve that supports recycling in the sorting and recycling facilities.

“Although the label or sleeve only may seem like a small part of the overall packaging, choosing the right label is very important when designing packaging with the end-of-life in mind. ´Design for Recycling’ guidelines show, that a floatable polyolefin material with a low density is ideal for high-quality PET recycling”, says Wolfgang Ploesch, Business Development Director at CCL Label. “The polyolefin flakes are separated from the PET flakes in the so-called sink/float process and are sorted into the right material streams. This supports bottle-to-bottle recycling and in the end…a closed loop. When our customer NÖM was looking for a sustainable packaging solution that fits well with the rePET bottle, we knew EcoFloat™ would be the ideal partner”.

EcoFloat™ has been endorsed by the European PET Bottle Platform (EPBP) as not hindering PET recycling and has also been certified by interseroh’s “Made for Recycling” where it received a “very good” rating.

CCL has just announced plans for a strategic new capacity investment at their Innovia Films extrusion site in Plock, Poland. A new six-metre multi-layer co-extrusion line will be installed to produce EcoFloat™ shrink sleeve material to boost plastic recycling rates in Europe.

www.ccllabel.com